Summary
Contents
Subject index
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics; PART 2: Theoretical and Research Approaches to Marketing Ethics; PART 3: Marketing Ethics and Social Issues; PART 4: Issues in Consumer Ethics; PART 5: Ethical Issues in Specific Sectors; PART 6: Ethical Issues in the Marketing Mix; and PART 7: Concluding Comments and Reflections.
Food Marketing Ethics
Food Marketing Ethics
Introduction
Food ethics is an interdisciplinary subject area that impacts economically, socially and environmentally upon a variety of actors within a complex supply chain (Kaiser & Algers, 2016). Indeed, the global food sector is vital to the economies of both developed and developing countries. China is regarded as the world's biggest importer, producer and consumer of food and employs over 300 million labourers – a figure almost as high as the US population (Ross, 2019). Albeit far from the scale of China, India, the USA and Brazil (i.e. the world's four largest food producers), the UK's food sector is estimated at a value of just under £110 billion and employs over 10% of ...
- Loading...