• Summary
  • Contents
  • Subject index

This two-volume Handbook provides a major thematic overview of global sexualities, spanning each of the continents, and its study, which is both reflective and prospective, and includes traditional approaches and emerging themes. The Handbook offers a robust theoretical underpinning and critical outlook on current global, glocal, and 'new' sexualities and practices, whilst offering an extensive reflection on current challenges and future directions of the field. The broad coverage of topics engages with a range of theories, and maintains a multi-disciplinary framework. PART ONE: Understanding Sexuality: Epistemologies/Conceptual and Methodological Challenges; PART TWO: Enforcing and Challenging Sexual Norms; PART THREE: Interrogating/Undoing Sexual Categories; PART FOUR: Enhancement Practices and Sexual Markets/Industries; PART FIVE: Sexual Rights and Citizenship (And the Governance of Sexuality); PART SIX: Sexuality and Social Movements; and PART SEVEN: Language and Cultural Representation.

Chapter 23: Consuming Yourself into Being: Women's Consumptive Practices and the Articulation of Acceptable Heterosexual Femininity

Consuming Yourself into Being: Women's Consumptive Practices and the Articulation of Acceptable Heterosexual Femininity
Consuming yourself into being: women's consumptive practices and the articulation of acceptable heterosexual femininity
Claire Moran Julie-Anne Carroll
Introduction

For millions of women globally, and specifically women living in wealthy countries where white culture dominates the economic and social terrain, advertising and consumerist culture continues to pervasively suggest how heterosexual femininity should be ideally articulated and performed. Historically, Caucasian heterosexuality has held ‘centre stage', and dominated other sexualities and ethnicities, by being presented as an epitomised aesthetic and most prestigious social goal in the arts, films, advertising, and popular culture (Tate, 2013, 2015). A commercially contrived version of the heterosexual woman herself – usually ...

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