The study of voting behaviour remains a vibrant sub-discipline of political science. The Handbook of Electoral Behaviour is an authoritative and wide ranging survey of this dynamic field, drawing together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. Taking an interdisciplinary approach and focusing on a range of countries, the handbook is composed of eight parts. The first five cover the principal theoretical paradigms, establishing the state of the art in their conceptualisation and application, and followed by chapters on their specific challenges and innovative applications in contemporary voting studies. The remaining three parts explore elements of the voting process to understand their different effects on vote outcomes. The SAGE Handbook of Electoral Behaviour is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, sociology, psychology and research methods.
Chapter 18: Emotions and Voting
Emotions and Voting
Politics may generally be about ‘who gets what, when, and how’ (Lasswell 1936), but elections focus on more narrow questions of voter information, candidate strategies, and the structure of the electoral system. In any election, these factors interact to create the electoral environment and thus define the choices in front of voters. For much of the political science behavioral revolution (roughly beginning post-WWII), scholars interested in voter decision making spent little time investigating the process by which voters come to decisions, a process that is understandably quite difficult to observe.1 Instead, research focused on more readily observable indicators, ...