The study of voting behaviour remains a vibrant sub-discipline of political science. The Handbook of Electoral Behaviour is an authoritative and wide ranging survey of this dynamic field, drawing together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. Taking an interdisciplinary approach and focusing on a range of countries, the handbook is composed of eight parts. The first five cover the principal theoretical paradigms, establishing the state of the art in their conceptualisation and application, and followed by chapters on their specific challenges and innovative applications in contemporary voting studies. The remaining three parts explore elements of the voting process to understand their different effects on vote outcomes. The SAGE Handbook of Electoral Behaviour is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, sociology, psychology and research methods.
Chapter 12: Social Networks and Voter Mobilization
Social Networks and Voter Mobilization
Elections are, almost by definition, collective events: a substantial part of the citizenry of an entire political system is (mostly simultaneously) taking part in this form of political participation. Taking part in elections is therefore a very distinct form of political engagement. Other forms of political behavior can be practiced by smaller and more narrowly defined groups of the population, with as a result very specific forms of mobilization practices. In contrast, voting is still the most widely practiced form of political participation, and the democratic ideal implies that it is extended to virtually every group of society, with just some highly specific exceptions (e.g. minors). Voting, therefore, is ...