Summary
Contents
Subject index
Cultural sociology - or the sociology of culture - has grown from a minority interest in the 1970s to become one of the largest and most vibrant areas within sociology globally. In The SAGE Handbook of Cultural Sociology, a global range of experts explore the theory, methodology and innovations that make up this ever-expanding field. The Handbook's 40 original chapters have been organised into five thematic sections: Theoretical Paradigms Major Methodological Perspectives Domains of Inquiry Cultural Sociology in Contexts Cultural Sociology and Other Analytical Approaches Both comprehensive and current, The SAGE Handbook of Cultural Sociology will be an essential reference tool for both advanced students and scholars across sociology, cultural studies and media studies.
Cultural Sociology: Brands
Cultural Sociology: Brands
INTRODUCTION
Brands are ubiquitous elements of contemporary social and economic life. Multi-faceted market cultural forms, brands are important cultural resources for the expression of taste, the performance of identities, and the construction of common social worlds (Arvidsson, 2006; Holt, 2004). At the same time, they are sites for the management of employees, the coordination of markets, and the creation of economic value (Lury, 2004; Moor, 2007). Brands are mundane components of everyday life, integrated into shopping routines, neighbourhood streetscapes, and ordinary practices of consumption (Holt, 2006a). Yet, they also feature as spectacular elements of the ‘fantasy city’ (Hannigan, 1998) and in some cases, perform as tourist destinations (Evans, 2003; Miles, 2010). Not limited in their application to consumer goods, brands ...
- Loading...