The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

New Urbanism, Post-nationalism and Consumerist Modernity in India

New Urbanism, Post-nationalism and Consumerist Modernity in India
Sanjay Srivastava

Introduction

This chapter seeks to explore the making of contemporary consumer cultures in India through exploring new forms of urbanism and the changing nature of relationships between the state, citizens and capital that characterize contemporary urban developments. It suggests that the reformulation of relationships between the state, citizens and private capital, in turn, fuels the rise of new consumer cultures through normalizing it as self-making. Scholars of India have argued that the relationship between the people and the state has been fundamental to providing insights into post-colonial Indian subjectivity (Fuller and Bénéï 2000; Gupta 1998). This chapter points to an uncoupling of this relationship, and suggests that new urban ...

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