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Sanjay Srivastava

In: The SAGE Handbook of Consumer Culture

Chapter 8: New Urbanism, Post-nationalism and Consumerist Modernity in India

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New Urbanism, Post-nationalism and Consumerist Modernity in India
New Urbanism, Post-nationalism and Consumerist Modernity in India
Sanjay Srivastava
Introduction

This chapter seeks to explore the making of contemporary consumer cultures in India through exploring new forms of urbanism and the changing nature of relationships between the state, citizens and capital that characterize contemporary urban developments. It suggests that the reformulation of relationships between the state, citizens and private capital, in turn, fuels the rise of new consumer cultures through normalizing it as self-making. Scholars of India have argued that the relationship between the people and the state has been fundamental to providing insights into post-colonial Indian subjectivity (Fuller and Bénéï 2000; Gupta 1998). This chapter points to an uncoupling of this relationship, and suggests that new urban ...

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