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Previous Chapter Chapter 8: New Urbanism, Post-nationalism and Consumerist Modernity in India Next Chapter

Sanjay Srivastava

In: The SAGE Handbook of Consumer Culture

Chapter 8: New Urbanism, Post-nationalism and Consumerist Modernity in India

Edited by: Olga Kravets, Pauline Maclaran, Steven Miles & Alladi Venkatesh

DOI: http://dx.doi.org/10.4135/9781473998803.n8

Subject: Consumer Culture, Consumer Psychology, Sociology of Consumption

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Srivastava, S. (2018). New urbanism, post-nationalism and consumerist modernity in india. In O. KravetsP. Maclaran & S. Miles The sage handbook of consumer culture (pp. 124-142). 55 City Road, London: SAGE Publications Ltd doi: 10.4135/9781473998803.n8

Srivastava, Sanjay. "New Urbanism, Post-nationalism and Consumerist Modernity in India." In The SAGE Handbook of Consumer Culture, 124-142. 55 City Road, London: SAGE Publications Ltd, 2018. doi: 10.4135/9781473998803.n8.

Srivastava, S 2018, 'New urbanism, post-nationalism and consumerist modernity in india', in The sage handbook of consumer culture, SAGE Publications Ltd, 55 City Road, London, pp. 124-142, viewed 12 December 2019, doi: 10.4135/9781473998803.n8.

Srivastava, Sanjay. "New Urbanism, Post-nationalism and Consumerist Modernity in India." The SAGE Handbook of Consumer Culture. Olga KravetsPauline Maclaran and Steven Miles. 55 City Road: SAGE Publications Ltd, 2018. 124-142. SAGE Knowledge. Web. 12 Dec. 2019, doi: 10.4135/9781473998803.n8.

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New Urbanism, Post-nationalism and Consumerist Modernity in India
New Urbanism, Post-nationalism and Consumerist Modernity in India
Sanjay Srivastava
Introduction

This chapter seeks to explore the making of contemporary consumer cultures in India through exploring new forms of urbanism and the changing nature of relationships between the state, citizens and capital that characterize contemporary urban developments. It suggests that the reformulation of relationships between the state, citizens and private capital, in turn, fuels the rise of new consumer cultures through normalizing it as self-making. Scholars of India have argued that the relationship between the people and the state has been fundamental to providing insights into post-colonial Indian subjectivity (Fuller and Bénéï 2000; Gupta 1998). This chapter points to an uncoupling of this relationship, and suggests that new urban ...

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