The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Consumer Culture in Socialist Russia

Consumer Culture in Socialist Russia
Olga Gurova

Introduction

Socialist consumption has become a focus of recent research in history, historical sociology and cultural studies. In this chapter I will discuss socialist consumption meaning, first and foremost, consumption in the Soviet Union and, in particular, in Russia, in the period between 1917 and 1985/1991: 1917 is the year of the Bolshevik Revolution, which led to the establishment of the Soviet Union; 1985 is the year when the restructuring (perestroika) of the economic, social and cultural system began and caused the dissolution of the Soviet Union; 1991 is the year when the dissolution of the Soviet Union was formally enacted. Many arguments regarding the Soviet Union are relevant to other socialist societies of Eastern ...

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