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Consumption, Class and Taste
Consumption, Class and Taste
Jessica Paddock
Introduction

This chapter charts the sociological consideration of class and taste and their bearing on consumer practice. Indeed, since the Cultural Turn and the rise of post-industrial neoliberal free market capitalism, traditional class categories have been understood as ceasing to resonate, due to a blurring of boundaries between working- and middle-class occupations and the cultures that go with them (Crompton, 2008; Savage, 2000). This begs the question as to whether there remain any pronounced differences between classes today. To answer such a question, we must consider on the one hand how differences between social groups find means of expression, while on the other, equip ourselves with the tools necessary to observe and understand these manifestations.

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