The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

The Politics of Consumption

The Politics of Consumption

The Politics of Consumption
Alan Bradshaw


The character of the consumer is subject to a number of contestations that arguably fail to trigger what might boldly be claimed as a politics proper. With particular reference to two new books that point towards an alternative reckoning of how a politics of consumption might be engaged, The Politics of Everybody by Holly Lewis (2016) and On the Commodity Trail by Alison Hulme (2015), and via brief explorations of contemporary questions of homeownership and the privatisation of communication on social media, this chapter argues for, first, a politics of consumption grounded on rejecting the idea of a consumer class and second, a commitment to studying the politics of consumption as a question of who owns ...

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