Previous Chapter Chapter 28: Buying into the Nation: The Politics of Consumption and Nationalism Next Chapter

Eleftheria J. Lekakis

In: The SAGE Handbook of Consumer Culture

Chapter 28: Buying into the Nation: The Politics of Consumption and Nationalism

  • Citations
  • Add to My List
  • Text Size

Buying into the Nation: The Politics of Consumption and Nationalism
Buying into the Nation: The Politics of Consumption and Nationalism
Eleftheria J. Lekakis
Introduction: The Politics of Consumption and Nationalism

This chapter undertakes a study of the politics of consumption which places the nation at the heart of the examination of consumer culture. Consumption is a form of identification; as such, it can allude to one's national positioning, preference or politics. It can pronounce pride through the conspicuous consumption of a recognised national brand, as it might in the case of a national sports team. It can also pronounce the preference of a fashion symbol that signifies a fellow nation. Additionally, it can promote a politics through the rejection of and campaign against a specific nation. Yet, ...

Looks like you do not have access to this content.

Login

Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website