Previous Chapter Chapter 27: Sustainable Consumption, Consumer Culture and the Politics of a Megatrend Next Chapter

William Kilbourne, Pierre McDonagh & Andrea Prothero

In: The SAGE Handbook of Consumer Culture

Chapter 27: Sustainable Consumption, Consumer Culture and the Politics of a Megatrend

  • Citations
  • Add to My List
  • Text Size

Sustainable Consumption, Consumer Culture and the Politics of a Megatrend
Sustainable Consumption, Consumer Culture and the Politics of a Megatrend
William KilbournePierre McDonaghAndrea Prothero
Introduction

Three things must be clarified before we can proceed with the examination. These are the terms sustainability, politics and megatrend. Unfortunately, all three are ambiguous and few disciplines have arrived at a consistent definition for any of them. While we will not resolve the ambiguity to everyone's satisfaction, we will attempt to achieve an extensional bargain (Rappaport, 1953) through which we develop an understanding of how we are using the terms. First, sustainable development became a construct in 1987 through the Brundtland Report (Brundtland, 1987) and has remained ambiguous ever since. This is where we begin our examination of sustainable consumption. Megatrend, ...

Looks like you do not have access to this content.

Login

Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website