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Detlev Zwick & Janice Denegri-Knott

In: The SAGE Handbook of Consumer Culture

Chapter 19: Biopolitical Marketing and Technologies of Enclosure

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Biopolitical Marketing and Technologies of Enclosure
Biopolitical Marketing and Technologies of Enclosure
Detlev ZwickJanice Denegri-Knott
Introduction

Recently, there has been a lot of talk about consumer empowerment through new information and communication technologies. Corporate captains of marketing, Wired Magazine's neolibertarian techno-utopians, marketing consultants of the digital economy and many marketing academics agree that we all have more choices, more information, more entertainment, more transparency, and lower prices thanks to Amazon, Facebook, YouTube, and all the rest. We are liberated from the burdens of material ownership, free to access digital objects and services in ways that satisfy our needs in highly targeted and efficient ways. The empowerment through technology chorus is so loud and cohesive that we generally take the message for granted. And in some limited respect, ...

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