The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Biopolitical Marketing and Technologies of Enclosure

Biopolitical Marketing and Technologies of Enclosure

Biopolitical Marketing and Technologies of Enclosure
Detlev ZwickJanice Denegri-Knott


Recently, there has been a lot of talk about consumer empowerment through new information and communication technologies. Corporate captains of marketing, Wired Magazine's neolibertarian techno-utopians, marketing consultants of the digital economy and many marketing academics agree that we all have more choices, more information, more entertainment, more transparency, and lower prices thanks to Amazon, Facebook, YouTube, and all the rest. We are liberated from the burdens of material ownership, free to access digital objects and services in ways that satisfy our needs in highly targeted and efficient ways. The empowerment through technology chorus is so loud and cohesive that we generally take the message for granted. And in some limited respect, ...

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