The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Consumer Culture and the Media

Consumer Culture and the Media

Consumer Culture and the Media
Mehita Iqani


Two inescapable features of contemporary society are the wide availability of media texts and technologies, and the organisation of life around various forms of market exchange. It is arguably impossible to understand or analyse the human condition in almost any context, be it at the local, national or global scales, without engaging to some extent with either the media or consumer culture (Iqani, 2012a). This chapter takes this claim as a starting point. Based thereon, its intention is to present to the reader a number of propositions about important ways in which media systems and cultures of consumption are inextricably linked. The overarching claim of this chapter is that it is impossible to study ...

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