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Consumer Culture and the Media
Consumer Culture and the Media
Mehita Iqani
Introduction

Two inescapable features of contemporary society are the wide availability of media texts and technologies, and the organisation of life around various forms of market exchange. It is arguably impossible to understand or analyse the human condition in almost any context, be it at the local, national or global scales, without engaging to some extent with either the media or consumer culture (Iqani, 2012a). This chapter takes this claim as a starting point. Based thereon, its intention is to present to the reader a number of propositions about important ways in which media systems and cultures of consumption are inextricably linked. The overarching claim of this chapter is that it is impossible to study ...

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