Chapter 1: Introduction Next Chapter

Olga Kravets, Pauline Maclaran, Steven Miles & Alladi Venkatesh

In: The SAGE Handbook of Consumer Culture

Chapter 1: Introduction

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Olga KravetsPauline MaclaranSteven MilesAlladi Venkatesh

The question of consumer culture emerged as a major focus of research in the 1990s, partly in response to the Conservative governments of the 1980s’ political emphasis on consumption and the resurging critique of consumerism. Titles such as The Consumer Society (Baudrillard, 1998), Consumer Culture and Postmodernism (Featherstone, 1998), The World of Consumption (Fine and Leopold, 1993), Consumer Culture (Lury, 1996) and Consumer Culture and Modernity (Slater, 1997) are among the recognised classics that defined the contours of the subject. Consumer culture has now established itself as a core concern across the social sciences, the humanities and business studies. In such a rich and contested cross-disciplinary arena, there is no one accepted definition of what the term ‘consumer culture’ ...

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