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Jay Handelman & Eileen Fischer

In: The SAGE Handbook of Consumer Culture

Chapter 15: Contesting Understandings of Contestation: Rethinking Perspectives on Activism

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Contesting Understandings of Contestation: Rethinking Perspectives on Activism
Contesting Understandings of Contestation: Rethinking Perspectives on Activism
Jay HandelmanEileen Fischer
Introduction

Social science scholars have long been interested in how and why people contest systems of authority such as firms, industries, or governments that they believe are imposing economic, social, and cultural harm on society (e.g. McCarthy and Zald 1977; Soule 2012; Weber, Heinze, and De Soucey 2008). In this chapter, we review prior consumer culture research on activism and suggest that it is premised on a series of assumptions or taken-for-granted understandings that may be creating blind spots in past work and opportunities for future research. The purpose of this chapter is threefold. First, we aim to present an integrative framework that serves to compare and contrast ...

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