The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Contesting Understandings of Contestation: Rethinking Perspectives on Activism

Contesting Understandings of Contestation: Rethinking Perspectives on Activism
Jay HandelmanEileen Fischer


Social science scholars have long been interested in how and why people contest systems of authority such as firms, industries, or governments that they believe are imposing economic, social, and cultural harm on society (e.g. McCarthy and Zald 1977; Soule 2012; Weber, Heinze, and De Soucey 2008). In this chapter, we review prior consumer culture research on activism and suggest that it is premised on a series of assumptions or taken-for-granted understandings that may be creating blind spots in past work and opportunities for future research. The purpose of this chapter is threefold. First, we aim to present an integrative framework that serves to compare and contrast ...

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