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Linda L. Price

In: The SAGE Handbook of Consumer Culture

Chapter 11: Consumer Culture Theory: A Front-row Seat at the Sidelines

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Consumer Culture Theory: A Front-row Seat at the Sidelines
Consumer Culture Theory: A Front-row Seat at the Sidelines
Linda L. Price

In pursuit of knowledge, every day something is acquired. In pursuit of wisdom, every day something is dropped (Lao Tzu, cited in Weick 2006, p. 1727)

Introduction

Long ago I lived in Pittsburgh and went to Pirates’ baseball games typically sitting somewhere between 3rd base and home plate. I was new to the game. My prior experience included occasionally watching a World Series baseball game on television with my dad. Consequently, I was trying to make sense of both what was happening on the field and what was happening in the stands around me. I spent as much time watching ‘regulars’ record stats as I spent watching ...

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