The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Spaces of (Consumer) Resistance

Spaces of (Consumer) Resistance
Vera HoelscherAndreas Chatzidakis

Introduction

Following the ‘spatial turn’ in social sciences (e.g. Warf and Arias 2009), anthropologists, geographers and consumer researchers increasingly recognise that the spaces and places of consumption are more than just a background canvas to everyday activity. Rather, they are, first and foremost, social products; they emplace, materialise and (often) naturalise particular consumer logics and practices that are inherently ideological. This applies as much for online spaces as it does for physical ones. For example, the online realm plays an increasingly important role in these power structures by means of our utilisation of them to navigate cityscapes, participate in working life, and research our consumption choices. It therefore forms an inseparable layer to the shared physical ...

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