“This is a fabulous collection of essays on memory in the real world. The leading scholars have been assembled to produce a volume that is intellectually rich, up-to-date, and truly important.”
– Elizabeth F. Loftus, Distinguished Professor, University of California, Irvine
“An invaluable resource for anyone wishing to access the current state of knowledge of, or contemplating research into, the growing area of applied memory research. Its chapters are authored by leading international researchers who have been brought together to share their insights within its pages.”
– Graham Davies, Editor, Applied Cognitive Psychology
The SAGE Handbook of Applied Memory is the first of its kind to focus specifically on this vibrant and progressive field. It offers a broad and comprehensive coverage of recent theoretical and empirical research advances in the psychology of memory as they apply to a range of applied issues, and offers advanced students and researchers the opportunity to survey the literature in the psychology of memory across a range of applied domains.
Arranged into four sections: Everyday Memory; Social and Individual Differences in Memory; Subjective Experience of Memory; and Eyewitness Memory, this handbook provides a comprehensive summary and evaluation of scientific memory research as well as theory in a broad range of applied topics including those in cognitive, forensic and experimental psychology.
Brought together by world-leading scholars from across the globe, The SAGE Handbook of Applied Memory will be of great interest to all advanced students and academics with an interest in all aspects of applied memory.
Chapter 19: Consumer Memory Dynamics: Effects of Branding and Advertising on Formation, Stability, and Use of Consumer Memory
Consumer Memory Dynamics: Effects of Branding and Advertising on Formation, Stability, and Use of Consumer Memory
Interest in memory processes within the domain of consumer behavior has a 30-year history. Some of the early writings that sparked this interest stemmed from ...