Assimilation refers to the pressures that ethnic minority groups face to adopt the established norms and values of the dominant group at the expense of their own cultural heritage. Political policies of assimilation attempt to homogenize a population rather than recognize differences between subgroups. This entry provides an overview of the origins of assimilation research, predictors of assimilation ideology endorsement, and a summary of current perspectives on assimilation research.


During the 2014 Super Bowl, Coca-Cola released an advertisement that featured the United States’ patriotic song “America the Beautiful” sung in multiple languages, such as English, Spanish, Hindi, and Arabic. The ad received immediate pushback and ignited a controversy over whether ethnic and cultural differences between groups in the United States should be celebrated or minimized. Advocates ...

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