- Entry
- Reader's guide
- Entries A-Z
- Subject index
Graphic Design
Graphic design is a form of visual communication used to convey a message or an information to a target audience. It is a visual representation of an idea relying on the creation, selection, and organization of design elements. Graphic design is ubiquitous and can be found almost everywhere, from the design of a university’s website, to an ice cream package design, to a mobile app.
In his book, Design, Form, and Chaos, seminal designer Paul Rand (2017) explained graphic design:
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose ...
- Loading...
