Web Analytics

This entry focuses on web analytics and how it is used in journalism. It begins with a discussion of what web analytics is. It then describes the extent to which newsrooms across the world are using web analytics and what they are using it for. It discusses factors that influence the use of web analytics as well as criticism of its use. The entry also provides insights into the implications using web analytics has on journalistic practices as well as traditional journalism norms.

Web analytics by definition work as the collection of measurements, analyses, and the reporting of data from the internet in order to understand and optimize web usage. Since the first web analytics companies were founded in the mid-1990s, web analytics have been widely ...