Sports Broadcasting

Sports broadcasting has become ubiquitous in the 21st century. Content is available on various devices and in nearly any form (e.g., ESPN’s coverage of college football’s national championship game on eight distinct channels with unique approaches to each outlet). It was not always this way, but is the new norm. From nationally broadcast but sometimes tape-delayed “game of the week” to 24-hour access, sports broadcasting remains as a last frontier of live consumption in traditional mass media form. The foundation of television production remains the core of sports broadcasting, despite access points (e.g., Twitter, MLB.tv) that no longer restrict an audience to watch from home or a place of mass gathering.

Sports offers an unmatched spectacle of excitement and unknown outcomes. The Olympic Games and soccer’s ...