• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Prospect Theory

Prospect theory is a psychological depiction of how people make choices between different outcomes or prospects under conditions of uncertainty and therefore risk. Since its introduction by Daniel Kahneman and Amos ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles