Advertising Age (or Ad Age) is a printed and online news publication for the advertising, [Page 45]marketing, and media industries. It is the flagship publication of The Ad Age Group, Inc. Ad Age has considerable influence on the industry; it is recognized as the leading news source for marketing and media and is sometimes referred to as the industry handbook or industry bible. Launched in 1930 as a weekly newspaper by the publishing company Crain Communications, Ad Age’s content is now also distributed on multiple electronic platforms, including a Web site (www.adage.com), e-mail newsletters, blogs, and podcasts. Besides covering industry events, trends, and professionals of medium-sized and large companies, Ad Age also publishes various rankings. These include not only yearly rankings, such as the Agency ...