Despite being a ubiquitous notion in the rational and psychological realms of people, time remains distinctive to every person. It can run, crawl, or even be felt as coming to a complete standstill at various points for an individual. Time is thus relative, relying on Einstein’s theory of relativity, and some research regards it as a physical phenomenon of subjective nature. Accordingly, understanding time entails investigating numerous dimensions that affect individuals as social beings, consumers, and agents in an interactive world. Understanding time and its links to a manifold of domains embeds societal, cultural, and economic antecedents and implications.

Time unconsciously permeates every human activity. Yet measuring it is challenging as it is not easy to encapsulate all its varied angles, examples of which include time ...