Issue Ownership Theory
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The concept of issue ownership concerns when a certain political candidate appears to have better issue-handling capabilities than his or her competitor. The concept developed from the field of political communication and was later applied to corporate reputation. That is, a company more capable than others of solving certain issues is more likely to experience a positive effect on its reputation. This entry introduces the theory and research of issue ownership from political science and explains how this notion is applied to corporate reputation.
History of Issue Ownership TheoryIssue ownership theory emerged from the political communication subdiscipline. One important point is that a party or a candidate who has developed a reputation of being more capable of handling certain issues than others who lack this ability ...
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