The term whuffie, originated by Cory Doctorow in his novel Down and Out in the Magic Kingdom, refers to a reputation currency that rewards positive impact. This entry discusses what whuffie is, how it was developed, and how it is used for reputation management purposes.

Online reputation management is becoming more and more prominent for businesses, corporations, and reputation professionals. Employees and others associated with an organization can influence how the business is represented in terms of their own reputation. The term whuffie has been used to refer to the overall value and reward individuals earn within their community based on their specific actions and behaviors. Corporations are perceived and valued by their internal and external stakeholders based on their business practices, corporate responsibility measures, ...

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