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The terms digital media and social media (or more recently new media) are often used interchangeably. However, they are not the same thing, even if the line between them is often difficult to locate. Digital media is an umbrella term for all types of digitizable data, from storage devices to the modes of communications that enable data circulation. Media is considered to be digital when data are communicated via computerized networks, which translate data from analog to digital, as opposed to communication without computerized mediation (analog). Unlike mass media, digital media allows one-to-one communication, one-to-many, and many-to-many in a variety of formats. For its part, social media originally referred to the sites where people share and exchange information in online communities and networks (e.g., Facebook, ...

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