The Human Resources Program-Evaluation Handbook is the first book to present state-of-the-art procedures for evaluating and improving human resources programs. Editors Jack E. Edwards, John C. Scott, and Nambury S. Raju provide a user-friendly yet scientifically rigorous "how to" guide to organizational program-evaluation. Integrating perspectives from a variety of human resources and organizational behavior programs, a wide array of contributing professors, consultants, and governmental personnel successfully link scientific information to practical application. Designed for academics and graduate students in industrial-organizational psychology, human resources management, and business, the handbook is also an essential resource for human resources professionals, consultants, and policy makers.
Chapter 20: Customer Service Programs
As many companies face greater international competition, slower growth rates, and mature markets (Fornell, 1992), the challenge of identifying and maintaining sources of competitive advantage is becoming increasingly difficult. Corporations have a variety of means of creating competitive advantages in the ...