Brand Personality

Citations

Lee, J. & Miloch, K. (2011). Brand personality. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of sports management and marketing (Vol. 1, pp. 156-156). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412994156.n74

Lee, Jason W. and Kimberly Miloch. "Brand Personality." In Encyclopedia of Sports Management and Marketing, edited by Linda E. Swayne and Mark Dodds, 156. Thousand Oaks, CA: SAGE Publications, Inc., 2011. doi: 10.4135/9781412994156.n74.

Lee, J & Miloch, K 2011, 'Brand personality', in Swayne, LE & Dodds, M (eds), Encyclopedia of sports management and marketing, SAGE Publications, Inc., Thousand Oaks, CA, pp. 156, viewed 14 December 2019, doi: 10.4135/9781412994156.n74.

Lee, Jason W. and Kimberly Miloch. "Brand Personality." Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne and Mark Dodds. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2011. 156. SAGE Knowledge. Web. 14 Dec. 2019, doi: 10.4135/9781412994156.n74.