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Stakeholders, Sports Team/Events

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Kitchin, P. & Walters, G. (2011). Stakeholders, sports team/events. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of sports management and marketing (Vol. 1, pp. 1484-1485). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412994156.n733

Kitchin, Paul and Geoff Walters. "Stakeholders, Sports Team/Events." In Encyclopedia of Sports Management and Marketing, edited by Linda E. Swayne and Mark Dodds, 1484-1485. Thousand Oaks, CA: SAGE Publications, Inc., 2011. doi: 10.4135/9781412994156.n733.

Kitchin, P & Walters, G 2011, 'Stakeholders, sports team/events', in Swayne, LE & Dodds, M (eds), Encyclopedia of sports management and marketing, SAGE Publications, Inc., Thousand Oaks, CA, pp. 1484-1485, viewed 5 December 2019, doi: 10.4135/9781412994156.n733.

Kitchin, Paul and Geoff Walters. "Stakeholders, Sports Team/Events." Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne and Mark Dodds. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2011. 1484-1485. SAGE Knowledge. Web. 5 Dec. 2019, doi: 10.4135/9781412994156.n733.

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  • High-profile sports teams and events appeal to a wide variety of different interest groups. Teams such as the Boston Celtics and Manchester United, and events such as the Super Bowl and the Olympic Games, gain significant media interest because of insatiable ...

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