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Spectator Market Segmentation

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Jensen, R. (2011). Spectator market segmentation. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of sports management and marketing (Vol. 1, pp. 1390-1391). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412994156.n695

Jensen, Ricard. "Spectator Market Segmentation." In Encyclopedia of Sports Management and Marketing, edited by Linda E. Swayne and Mark Dodds, 1390-1391. Thousand Oaks, CA: SAGE Publications, Inc., 2011. doi: 10.4135/9781412994156.n695.

Jensen, R 2011, 'Spectator market segmentation', in Swayne, LE & Dodds, M (eds), Encyclopedia of sports management and marketing, SAGE Publications, Inc., Thousand Oaks, CA, pp. 1390-1391, viewed 7 December 2019, doi: 10.4135/9781412994156.n695.

Jensen, Ricard. "Spectator Market Segmentation." Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne and Mark Dodds. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2011. 1390-1391. SAGE Knowledge. Web. 7 Dec. 2019, doi: 10.4135/9781412994156.n695.

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  • Many sports organizations use a strategy of fan segmentation to market their club to distinctly different target audiences. In essence, fan segmentation strategies are centered around the notion that programs geared to specific segments of the population may supplement marketing ...

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