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Promotional Risk Management

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Swain, S. (2011). Promotional risk management. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of sports management and marketing (Vol. 1, pp. 1221-1221). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412994156.n614

Swain, Scott D. "Promotional Risk Management." In Encyclopedia of Sports Management and Marketing, edited by Linda E. Swayne and Mark Dodds, 1221. Thousand Oaks, CA: SAGE Publications, Inc., 2011. doi: 10.4135/9781412994156.n614.

Swain, S 2011, 'Promotional risk management', in Swayne, LE & Dodds, M (eds), Encyclopedia of sports management and marketing, SAGE Publications, Inc., Thousand Oaks, CA, pp. 1221, viewed 5 December 2019, doi: 10.4135/9781412994156.n614.

Swain, Scott D. "Promotional Risk Management." Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne and Mark Dodds. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2011. 1221. SAGE Knowledge. Web. 5 Dec. 2019, doi: 10.4135/9781412994156.n614.

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  • A promotion is a coordinated marketing communication effort designed to motivate consumers toward a particular action, such as attending a sports event or purchasing a product. Examples include temporary price reductions, coupons, samples, giveaways, celebrity appearances, and ...

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