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News or Press Conference

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Danzey-Bussell, L. (2011). News or press conference. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of sports management and marketing (Vol. 1, pp. 1013-1014). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412994156.n505

Danzey-Bussell, Leigh Ann. "News or Press Conference." In Encyclopedia of Sports Management and Marketing, edited by Linda E. Swayne and Mark Dodds, 1013-1014. Thousand Oaks, CA: SAGE Publications, Inc., 2011. doi: 10.4135/9781412994156.n505.

Danzey-Bussell, L 2011, 'News or press conference', in Swayne, LE & Dodds, M (eds), Encyclopedia of sports management and marketing, SAGE Publications, Inc., Thousand Oaks, CA, pp. 1013-1014, viewed 10 December 2019, doi: 10.4135/9781412994156.n505.

Danzey-Bussell, Leigh Ann. "News or Press Conference." Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne and Mark Dodds. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2011. 1013-1014. SAGE Knowledge. Web. 10 Dec. 2019, doi: 10.4135/9781412994156.n505.

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  • At a time when marketing and advertising costs are skyrocketing, sport entities are searching for promotional endeavors that command the media's attention with little or no cost to the organization. A news or press conference can be such an event. News ...

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