21st Century Sociology: A Reference Handbook provides a concise forum through which the vast array of knowledge accumulated, particularly during the past three decades, can be organized into a single definitive resource. The two volumes of this Reference Handbook focus on the corpus of knowledge garnered in traditional areas of sociological inquiry, as well as document the general orientation of the newer and currently emerging areas of sociological inquiry.
Chapter 55: Mass Communications
This chapter begins by taking up two major challenges facing a sociological analysis of mass communications. One is to define and specifically to set boundaries on precisely what constitute mass communications and the other is to specify what constitutes sociological research on mass communications, when much ...