The social amplification of risk framework (SARF) was first aired in 1988 and arose out of a collaboration between risk communication researchers based at Clark University (Roger Kasperson and colleagues) and Decision Research in Eugene, Oregon (Paul Slovic and colleagues). At the time the risk perception and communication field comprised a number of competing schools of thought, fragmented both by discipline and approach. Recognizing that many of the problems being addressed in this field were genuinely cross-disciplinary, SARF represented the first systematic attempt at presenting an integrative framework capable of accounting for findings from a wide range of studies in science and risk communication. A particular focus was to bring together research from media and communication studies, psychological and cultural approaches to risk perception, hazard ...

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