Magazines, from glossy consumer magazines to technical trade journals, are an important medium for communicating science and technology to the public. In the past, most scholars defined a magazine as a print publication issued periodically that contains stories and articles about a specific subject or subjects. However, the digital era has redefined what constitutes a magazine. No longer a print-only medium, magazines now include online versions that offer their readers greater interactivity, extended content, daily updates, and many other features not possible in print. An online format well suits magazines that cover the fast-changing nature of science. As a result, many are increasing their presence on the Web.

Magazines provide specialized content directed to a targeted audience. Editors know their readers' demographics and psychographic characteristics and ...

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