Modern science centers and science museums offer an impressive and often dizzying array of experiences that communicate the complex world of science to their youth, adult, and family visitors. They transport visitors into an energetic learning space and diverse playland of science phenomena, live demonstrations, interactive exhibits, multimedia computer-based activities, collections-based activities, and explorations involving scientific equipment within laboratory spaces. Additionally, museum visitors may also experience large format IMAX theater films, planetarium shows, live theater pieces, exhibit hall tours and lectures, or interactions with creative pieces of kinetic artwork.

Experiencing such an embracing, entertaining, and educational environment is the easy part. Understanding the dimensions and multiple styles of science communication that are regularly occurring in these institutions is more difficult. To help decipher this dynamic science ...

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