The U.S. system of land grant state colleges and universities has been supportive of science and technology communication for nearly 150 years. Initially focused on agricultural and mechanical arts education for working-class citizens, the schools were so named because they were first funded by grants of federal lands to the states. Land grant schools have been noted as the first academic institutions to (a) communicate science to the general public, (b) translate scientific discoveries into applied practices and technologies, and (c) communicate technical expertise to professionals in the field, among other communication-related innovations. Land grants initiated academic programs in scientific and technical communication, inaugurated social-science-based research programs on the uses and effects of such communication, and continue to pioneer in mass and interpersonal media transmission ...

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