SAGE Reference - Encyclopedia of Public Relations

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Consumer/Customer Relations

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Public relations and consumer relations share many commonalities. In fact, some may argue that these two functions are “first cousins” because they both seek not only to develop relationships between organizations and their key stakeholders—but also to maintain and ...

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  Heath, R. L. (2005). Consumer/customer relations. In Encyclopedia of public relations (Vol. 1, pp. 187-189). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n90
  
  Heath, Robert L. "Consumer/Customer Relations." In Encyclopedia of Public Relations, edited by Heath, Robert L., 187-89. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n90.
  
  Heath, R. L. 2005. Consumer/Customer Relations. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 187-189 Available at: <https://dx.doi.org/10.4135/9781412952545.n90> [Accessed 8 Aug 2022].
  
  Heath, Robert L. "Consumer/Customer Relations." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 187-89. SAGE Knowledge. 8 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n90.
  
  Heath, Robert L. (2005). Consumer/customer relations In:Consumer/customer relations Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:187-189. doi:10.4135/9781412952545.n90
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