SAGE Reference - Encyclopedia of Public Relations

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Target

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

The term target is used both as a noun and as a verb. As a noun, a target consists of specific individuals or groups that an organization wants to reach with its messages. Used that way, it would be appropriate to ...

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  Heath, R. L. (2005). Target. In Encyclopedia of public relations (Vol. 1, pp. 847-849). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n425
  
  Heath, Robert L. "Target." In Encyclopedia of Public Relations, edited by Heath, Robert L., 847-49. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n425.
  
  Heath, R. L. 2005. Target. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 847-849 Available at: <https://dx.doi.org/10.4135/9781412952545.n425> [Accessed 29 Jun 2022].
  
  Heath, Robert L. "Target." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 847-49. SAGE Knowledge. 29 Jun 2022, doi: https://dx.doi.org/10.4135/9781412952545.n425.
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