SAGE Reference - Encyclopedia of Public Relations

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Semiotics Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:semiotics; structuralism; theories

One of the new trends in critical theory is the move to the application of structuralism and semiotics for finding meaning in media texts and campaign messages. The theories of structuralism and semiotics, incorporated into the body of knowledge known as ...

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  Heath, R. L. (2005). Semiotics theory. In Encyclopedia of public relations (Vol. 1, pp. 772-774). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n389
  
  Heath, Robert L. "Semiotics Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 772-74. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n389.
  
  Heath, R. L. 2005. Semiotics Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 772-774 Available at: <https://dx.doi.org/10.4135/9781412952545.n389> [Accessed 18 Aug 2022].
  
  Heath, Robert L. "Semiotics Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 772-74. SAGE Knowledge. 18 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n389.
  
  Heath, Robert L. (2005). Semiotics theory In:Semiotics theory Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:772-774. doi:10.4135/9781412952545.n389
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