SAGE Reference - Encyclopedia of Public Relations

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Relationship Management Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

The term relationship management refers to the process of managing the relationships between an organization and its internal and external publics. In this context, John Ledingham (2003) defined an organization-public relationship as “the state which exists ...

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  Heath, R. L. (2005). Relationship management theory. In Encyclopedia of public relations (Vol. 1, pp. 741-743). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n370
  
  Heath, Robert L. "Relationship Management Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 741-43. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n370.
  
  Heath, R. L. 2005. Relationship Management Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 741-743 Available at: <https://dx.doi.org/10.4135/9781412952545.n370> [Accessed 25 Jun 2022].
  
  Heath, Robert L. "Relationship Management Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 741-43. SAGE Knowledge. 25 Jun 2022, doi: https://dx.doi.org/10.4135/9781412952545.n370.
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