SAGE Reference - Encyclopedia of Public Relations

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Race and Crisis Communication

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Organizations face a wide range of potential crises ranging from rumors about the company, to environmental catastrophe, to product tampering and consumer death. By their nature, crises can be, to some degree, anticipated but not completely eliminated. All crises have the ...

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  Heath, R. L. (2005). Race and crisis communication. In Encyclopedia of public relations (Vol. 1, pp. 732-732). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n365
  
  Heath, Robert L. "Race and Crisis Communication." In Encyclopedia of Public Relations, edited by Heath, Robert L., 732-732. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n365.
  
  Heath, R. L. 2005. Race and Crisis Communication. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 732 Available at: <https://dx.doi.org/10.4135/9781412952545.n365> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Race and Crisis Communication." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 732-732. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n365.
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