SAGE Reference - Encyclopedia of Public Relations

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Benchmarking

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:benchmarking; campaigns; public relations

Benchmarking is the process of creating points or measures against which a public relations campaign can be evaluated. Quite simply, without some form of benchmark, evaluating public relations is not possible. A benchmark, then, is some outcome used to measure the ...

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  Heath, R. L. (2005). Benchmarking. In Encyclopedia of public relations (Vol. 1, pp. 75-76). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n35
  
  Heath, Robert L. "Benchmarking." In Encyclopedia of Public Relations, edited by Heath, Robert L., 75-76. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n35.
  
  Heath, R. L. 2005. Benchmarking. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 75-76 Available at: <https://dx.doi.org/10.4135/9781412952545.n35> [Accessed 1 Jul 2022].
  
  Heath, Robert L. "Benchmarking." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 75-76. SAGE Knowledge. 1 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n35.
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