SAGE Reference - Encyclopedia of Public Relations

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Public Relations Agency

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:firms; public relations

A public relations agency, or firm, is a company hired by another organization to provide certain services. Some 3,000 or more public relations counseling firms operate in the United States.

The hiring organization is referred to as the client. Under the best of ...

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  Heath, R. L. (2005). Public relations agency. In Encyclopedia of public relations (Vol. 1, pp. 686-687). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n346
  
  Heath, Robert L. "Public Relations Agency." In Encyclopedia of Public Relations, edited by Heath, Robert L., 686-87. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n346.
  
  Heath, R. L. 2005. Public Relations Agency. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 686-687 Available at: <https://dx.doi.org/10.4135/9781412952545.n346> [Accessed 28 Jun 2022].
  
  Heath, Robert L. "Public Relations Agency." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 686-87. SAGE Knowledge. 28 Jun 2022, doi: https://dx.doi.org/10.4135/9781412952545.n346.
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