As part of the strategic planning process, a program/action plan is a tactical roadmap that links the goals and objectives developed during the preliminary precampaign planning process with the actual outcomes of the campaign. An effective program/action plan lists a series ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles