SAGE Reference - Encyclopedia of Public Relations

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Philanthropy

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:philanthropy

Philanthropy is a unique characteristic of American society, and public relations practitioners play an important role in preserving the tradition of giving and helping. Broadly defined, philanthropy is voluntary action for the public good, including voluntary giving, ...

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  Heath, R. L. (2005). Philanthropy. In Encyclopedia of public relations (Vol. 1, pp. 618-620). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n312
  
  Heath, Robert L. "Philanthropy." In Encyclopedia of Public Relations, edited by Heath, Robert L., 618-20. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n312.
  
  Heath, R. L. 2005. Philanthropy. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 618-620 Available at: <https://dx.doi.org/10.4135/9781412952545.n312> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Philanthropy." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 618-20. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n312.
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