SAGE Reference - Encyclopedia of Public Relations

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Opportunity and Threat

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:crisis; the crisis; threats

The idea of opportunity and threat in crisis management is rooted in the oft-recounted observation that the Chinese character for crisis is made up of two seemingly contradictory symbols: one for opportunity, the other for threat. The implication is that managers ...

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  Heath, R. L. (2005). Opportunity and threat. In Encyclopedia of public relations (Vol. 1, pp. 596-596). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n298
  
  Heath, Robert L. "Opportunity and Threat." In Encyclopedia of Public Relations, edited by Heath, Robert L., 596-596. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n298.
  
  Heath, R. L. 2005. Opportunity and Threat. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 596 Available at: <https://dx.doi.org/10.4135/9781412952545.n298> [Accessed 28 Jun 2022].
  
  Heath, Robert L. "Opportunity and Threat." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 596-596. SAGE Knowledge. 28 Jun 2022, doi: https://dx.doi.org/10.4135/9781412952545.n298.
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