SAGE Reference - Encyclopedia of Public Relations

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Multimedia

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Multimedia is a combination of discrete technologies. In the simplest sense, multimedia means “many media working together as one.” Although the technologies are not necessarily communication based, the result of the combination is a communication approach or channel not previously ...

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  Heath, R. L. (2005). Multimedia. In Encyclopedia of public relations (Vol. 1, pp. 552-552). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n276
  
  Heath, Robert L. "Multimedia." In Encyclopedia of Public Relations, edited by Heath, Robert L., 552-552. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n276.
  
  Heath, R. L. 2005. Multimedia. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 552 Available at: <https://dx.doi.org/10.4135/9781412952545.n276> [Accessed 1 Jul 2022].
  
  Heath, Robert L. "Multimedia." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 552-552. SAGE Knowledge. 1 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n276.
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